May 2013 – Changes to SEO in next few months

May 2013 Matt Cutts

  • Make a website with great content.
  • Next generation of Penguin – Penguin 2.0 – dedicated to target black hat web spam. – Likely to have more impact than the original Penguin 1.0
  • Adverts should not pass PageRank.
  • Google is working on other ways to reduce the value of spam links.
  • Sophisticated link analysis.
  • Hack site detection.
  • Better communication with webmasters.
  • Ways to help expert authors – to rank more highly.
  • Panda – additional features.