Link Value by Source

What is Google’s current thinking about getting links from article marketing, widgets, footers, themes, etc?

  • Links that are not editorially thought through have less value e.g link in recurring footer throughout a website or on  numerous webpages.
  • Google gives greater value to links that have been chosen carefully.
  • People who are lazy or take shortcuts to gain links will not do so well.
  • No recent change.

Matt Cutts GoogleWebmasterHelp October 2012

Editorial comment: It is apparent that Google accepts that promoting a website and webpages by back linking (“getting links”) is inevitable.

The links should be as natural as possible.


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