PageRank Drop

“I use the Google Toolbar to monitor PageRank. I read on the Internet that it gives old and quite unreliable data. Can I have reliable realtime PageRank information about the sites I administer? And how can I identify causes of a PageRank drop?” silviot, Torino, Italy

The information you get from the Google toolbar is updated 3 or 4 times a year. We do not want webmasters to get obsessed with PageRank and not pay attention to titles, accessibility and good content.

What can cause a drop in PageRank? If one authority site stops linking to you that could cause a drop in PageRank.

  1. Canonicalisation issues can have an adverse effect. This can occur if a webpage can be accesses as www.thispage.com and thispage.com
  1. Another reason for dropping PageRank is if you have been selling links – this violates Google code of conduct. (Similarly links from sites that sell links may be found out and this can devalue incoming links.

This is the code used on Matt’s blog:- <link rel=”canonical” href=”http://www.mattcutts.com/blog/” />

Matt Cutts GoogleWebmasterHelp August 2011