Alpha SEO

Your website needs to be promoted if it is to attract more potential clients from around the City of London area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

City of London

City of London, municipal company and borough, London. At times called the "Square Mile," it is just one of the 33 boroughs that compose Greater London.

River Thames - City of LondonThe borough lies on the north bank of the River Thames in between the Holy place Bar memorial backbone (commemorating the aged Temple Bar fence) and the base of Tower Hillside. The City Firm is Britain's oldest local government; it has the condition of a region, with powers that surpass those of London's 32 other boroughs (jointly called Greater London), significantly the command of its very own police force. "The City," as it is understood, is just a component, fairly little in location, of the larger metropolitan location known as London. Its area corresponds closely to that of the middle ages city where modern-day London has actually grown. The City belongs geographically to the historical region of Middlesex, but its unique standing and advantages offered it autonomy from that region for many of its past.

Near the City's facility stand the Financial institution of England, the Royal Exchange (now real estate luxury stores and a restaurant), the Stock Exchange, and the rest of London's financial district. Additionally in the City are St. Paul's Sanctuary, the Guildhall, Mansion House (the home of the lord mayor), the Barbican crafts intricate and suburb, the main division of the Museum of London, and the University of Arms. West of St. Paul's is Fleet Road, once the hub of London's newspaper facility. The Temple and the Royal Courts of Justice, composing the heart of the legal profession, are on the limit with Westminster. Within its area the City maintains little clearances, but from the 1870s it has obtained green locations in various other London boroughs and in Kent, Surrey, and Buckinghamshire for public use and for defense from advancement. London's Centuries Bridge (opened 2000; retrofitted and reopened 2002) connects the City to the borough of Southwark; it was the very first startup bridge to extend the Thames for more than a century.

Hundreds of hundreds of workers and tens of lots of various other site visitors commute daily to the City using road, bus, the Underground (metro), or train terminals at Blackfriars and at Liverpool, Fenchurch, and Cannon streets. As a result of movement to various other locations of London and to the residential areas, the local populace of the Square Mile lessened markedly after 1851, when 127,869 individuals were counted, to 26,923 in 1901 and 5,234 in 1951. After that the populace continued to be somewhat secure till the 1990s, when it started to increase. Area 1.1 square miles (2.9 square km). Pop. (2001) 7,185.

The City of London is an area of London. The City made up most of London from its settlement by the Romans in the 1st century AD halfway Ages, yet the conurbation has considering that expanded much past its borders. As the City's boundaries have actually continued to be almost the same since the Center Ages, it is now only a small part of the metropolitan areas, though it remains a distinctive part of main London. The City holds city status in its very own right, and is also a separate ritualistic county.

It is often described as the City (typically written on charts as "City") or the Square Mile, as it is just over one square mile (1.12 sq mi/2.90 km2) in area. These terms are also usually made use of as metonyms for the United Kingdom's economic services sector, which proceeds a notable history of being based in the City.

The term London now describes a much larger conurbation about corresponding to the London area, which is additionally known as the Greater London management area, of 32 boroughs (featuring the City of Westminster), apart from the City of London. The local authority for the City, the City of London Company, is unique in the United Kingdom, and has some unusual obligations for a regional authority in Britain, such as being the police authority for the City. It additionally has duties and ownerships past the City's borders. The Company is goinged by the Lord Mayor of the City of London, a workplace separate from (and a lot more mature than) the Mayor of London. Employees in central London are amongst the highest paid in their areas in the country. Contracts are carefully scrutinised to ensure that they are of the highest standard and solicitors with special expertise in employment law should ensure that they are correct and up to date.

The City is today a major company and economic facility, rating as the leading facility of worldwide finance; throughout the 19th century, the City worked as the globe's primary company center, and continues to be a major meeting point for businesses to now. London came major in the Worldwide Centres of Commerce Index, released in 2008. The other significant financial district in London is Canary Wharf, 2.5 miles (4.0 km) to the east. As the City of London has an enormous number of people travelling in and out each day, great effort goes into rubbish clearance. London has excellent firms who do this work.

The City has a citizen populace of about 7,000 (Census, 2011) yet around 316,700 individuals operate there, mainly in the financial solutions sector. The legal profession kinds a significant element of the northern and european edges of the City - specifically in the Temple and Chancery Street locations where the Inns of Court are located, of which 2-- Inner Temple and Center Holy place-- autumn within the City of London border. The insurance coverage sector is concentrated around the eastern side of the City. The City of London has a high density of offices: Office cleaners in London are very much in demand.Office cleaning in London


Online marketing

Online marketing is a type of promotion that uses the Internet and Internet to deliver advertising messages to draw in customers.

Advertising may in some cases be interpreted as the art of selling products, but selling is simply a small portion of marketing. The American Marketing Association specifies marketing as "the job, set of organizations, and processes for producing, connecting, offering, and exchanging offerings that have value for consumers, clients, partners, and society at substantial.". Many firms rely on the Internet for their marketing but a wider set of opportunities exist from leaflet distributors in London to advertising on bill boards.

Advertising can be looked at as a business feature and a set of procedures for producing, delivering and communicating value to clients, and handling client relationships in methods that benefit the organization and its shareholders. Advertising is the science of choosing target markets with market analysis and market segmentation, along with comprehending customer buying habits and providing premium consumer resale value.

There are five contending ideas under which companies could possibly decide to run their company; the manufacturing concept, the product idea, the selling idea, the advertising idea, and the holistic advertising concept. The 4 parts of all natural marketing are relationship advertising, internal advertising, integrated advertising, and socially responsive advertising. The set of engagements necessary for effective advertising management includes, catching marketing concepts, contacting consumers, developing sturdy brands, shaping the market givings, interacting and offering value, establishing long-lasting growth, and developing marketing techniques and plans.

Internet marketing began in 1994 when HotWire sold the first banner ads to several online marketers. Profits in the United States grew to an estimated $ 7.1 billion in 2001 or about 3.1 percent of total marketing investing. The dot-com bust ruined or weakened numerous of the early online marketing industry gamers and decreased the demand for on-line marketing and related services. The objective is to have a website on the top page of Google for targeted keywords. Keyword research is fundamental and the best small business SEO firms will use a keyword difficulty tool to determine the best keywords

A whole lot of business emerged that promoted the trading of marketing room on sites. The bulk of website, with the exception of transaction ones such as eBay, produce the preponderance of their profits from the sale of advertising stock-- the eyeballs that see space assigned for promotions-- to marketers. In the first half of 2007 alone, advertisers in the United States invested more than $ 10 billion marketing on websites.

The section of marketing that is done online will raise considerably in time as more gadgets such as mobile telephones and televisions are connected to the Internet and individuals spend more time on these devices. The appraisals that the capital markets are putting on industries connected to online advertising are consistent with this projection. Google has had a seven-fold grow in its market resale value from August 2004 when it was valued at $ 29 billion to $ 215 billion in December 2007. Throughout 2007 a number of business in the on-line advertising market were bought at multiples of 10-15 times annual income.