Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the East London area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

Web marketing
Online marketing is a form of advertising that makes use of the Web and Internet to deliver marketing messages to draw in customers.

Online advertising is a kind of promo that uses the Internet and World Wide Web to offer marketing messages to attract consumers.

Marketing may sometimes be interpreted as the art of selling items, but selling is simply a small portion of advertising. The American Marketing Association specifies advertising as "the job, set of establishments, and processes for producing, connecting, offering, and exchanging offerings that have value for customers, customers, partners, and society at huge.".

Marketing can be looked at as a business feature and a set of treatments for creating, interacting and delivering worth to clients, and managing client relationships in techniques that benefit the company and its investors. Marketing is the science of selecting target markets with market analysis and market segmentation, as well as understanding consumer buying habits and providing premium consumer value.

There are five competing ideas under which companies could possibly decide to operate their business; the manufacturing idea, the product concept, the selling idea, the advertising idea, and the holistic advertising concept. The 4 parts of all natural advertising are relationship marketing, internal advertising, incorporated marketing, and socially responsive marketing. The set of engagements essential for effective marketing management consists of, catching advertising ideas, calling customers, developing strong brand names, shaping the market providings, offering and communicating resale value, establishing long-lasting growth, and establishing marketing methods and plans.

When HotWire sold the first banner advertisements to a number of marketers, Online advertising started in 1994. Revenues in the United States grew to an approximated $ 7.1 billion in 2001 or about 3.1 percent of overall advertising investing. The dot-com bust destroyed or weakened numerous of the early online marketing sector gamers and reduced the need for on-line marketing and associated services.

The sector restored momentum by 2004 as the business model for "Web 2.0" came together. A great deal of bizs arised that promoted the trading of advertising room on sites. Bodies that ran web sites chosen the standard "free-tv" design: produce traffic by distributing the product and offer that traffic to advertisers. The majority of site, with the exception of transaction ones such as eBay, produce the preponderance of their profits from the sale of advertising stock-- the eyeballs that see space designated for promotions-- to marketers. In the first half of 2007 alone, advertisers in the United States invested more than $ 10 billion advertising on websites. That was about 14 percent of all advertising investing.

The section of advertising that is done online will raise significantly in time as much more gadgets such as mobile telephones and televisions are linked to the Internet and individuals invest even more time on these gadgets. The appraisals that the capital markets are putting on industries linked to online marketing are consistent with this forecast. When it was valued at $ 29 billion to $ 215 billion in December 2007, Google has had a seven-fold rise in its market price from August 2004. Throughout 2007 a number of company in the on-line marketing market were bought at multiples of 10-15 times annual income.