Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Epping area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.



Internet Marketing
Online advertising is a form of promo that uses the Internet and Net to provide marketing messages to attract clients.

Online marketing is a kind of promotion that makes use of the Internet and World Wide Web to offer marketing messages to attract consumers.

Advertising may sometimes be interpreted as the art of selling items, however selling is simply a small portion of advertising. The American Marketing Association points out advertising as "the job, set of organizations, and processes for producing, communicating, offering, and exchanging providings that have value for customers, clients, partners, and society at huge.".

Advertising can be looked at as an organizational feature and a set of procedures for creating, providing and communicating resale value to customers, and handling client relationships in approaches that benefit the company and its investors. Marketing is the science of picking target markets with market analysis and market segmentation, along with comprehending consumer buying behavior and offering premium customer worth.

There are 5 contending concepts under which organizations could possibly opt to operate their company; the manufacturing idea, the item idea, the selling idea, the marketing idea, and the holistic advertising concept. The 4 parts of all natural marketing are relationship marketing, internal marketing, incorporated marketing, and socially responsive marketing. The set of engagements required for efficient advertising management consists of, capturing marketing concepts, calling consumers, developing sturdy brands, shaping the marketplace providings, offering and interacting resale value, developing lasting growth, and establishing marketing approaches and plans.

When HotWire sold the first banner advertisements to several online marketers, Online advertising started in 1994. Profits in the United States grew to an approximated $ 7.1 billion in 2001 or about 3.1 percent of general advertising investing. The dot-com bust damaged or wore away numerous of the early online marketing market gamers and decreased the demand for on-line advertising and related services.

The sector restored energy by 2004 as the business model for "Web 2.0" came together. A lot of bizs emerged that assisted in the trading of marketing space on sites. Bodies that ran web sites picked the conventional "free-tv" design: produce traffic by distributing the product and offer that traffic to marketers. Most of website, with the exception of transaction ones such as eBay, produce the preponderance of their profits from the sale of marketing stock-- the eyeballs that see space designated for promos-- to online marketers. In the first half of 2007 alone, advertisers in the United States invested more than $ 10 billion advertising on websites. That was about 14 percent of all marketing investing.

The section of marketing that is done online will raise substantially over time as more devices such as mobile telephones and televisions are linked to the Internet and people spend much more time on these gadgets. The appraisals that the capital markets are putting on markets connected to online marketing are consistent with this forecast. When it was valued at $ 29 billion to $ 215 billion in December 2007, Google has had a seven-fold rise in its market value from August 2004. Throughout 2007 a number of company in the on-line advertising market were bought at multiples of 10-15 times annual income.