Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Essex area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.


Online marketing
Online advertising is a kind of advertising that makes use of the Net and Web to deliver marketing messages to attract clients.

Online marketing is a kind of promotion that uses the Internet and World Wide Web to provide marketing messages to bring in customers.

Marketing may sometimes be interpreted as the art of selling products, however selling is simply a small portion of marketing. The American Marketing Association specifies advertising as "the job, set of establishments, and processes for producing, communicating, offering, and exchanging providings that have value for consumers, clients, partners, and society at big.".

Marketing can be looked at as an organizational function and a set of procedures for producing, connecting and delivering value to clients, and managing client relationships in methods that benefit the company and its investors. Advertising is the science of picking target markets with market analysis and market segmentation, as well as understanding consumer buying habits and offering premium customer value.

There are 5 contending ideas under which companies could choose to operate their business; the manufacturing concept, the item idea, the selling idea, the advertising idea, and the holistic marketing concept. The 4 parts of all natural marketing are relationship marketing, internal marketing, incorporated marketing, and socially responsive advertising. The set of engagements essential for effective marketing management includes, capturing marketing ideas, getting in touch with customers, building strong brands, shaping the marketplace offerings, offering and communicating resale value, establishing long-lasting development, and establishing marketing methods and plans.

When HotWire sold the first banner advertisements to a number of online marketers, Online advertising started in 1994. Profits in the United States grew to an estimated $ 7.1 billion in 2001 or about 3.1 percent of general marketing spending. The dot-com bust destroyed or wore away many of the early online marketing industry gamers and decreased the need for on-line advertising and related services.

The sector restored momentum by 2004 as the business model for "Web 2.0" came together. A lot of bizs emerged that facilitated the trading of advertising space on websites. Bodies that ran website chosen the standard "free-tv" design: produce traffic by handing out the product and offer that traffic to marketers. Most of internet site, with the exception of deal ones such as eBay, produce the preponderance of their revenues from the sale of advertising stock-- the eyeballs that see space designated for promotions-- to online marketers. In the first half of 2007 alone, marketers in the United States spent more than $ 10 billion advertising on websites. That was about 14 percent of all advertising investing.

The portion of advertising that is done online will raise substantially gradually as even more gadgets such as mobile telephones and televisions are connected to the Internet and people invest much more time on these gadgets. The appraisals that the capital markets are applying industries connected to online advertising are consistent with this projection. Google has actually had a seven-fold increase in its market resale value from August 2004 when it was valued at $ 29 billion to $ 215 billion in December 2007. Throughout 2007 a lot of company in the on-line marketing market were bought at multiples of 10-15 times yearly income.