Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Harlow area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.

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Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.

Sources

Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.

Example:

  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

Internet Marketing
Online advertising is a type of promo that makes use of the Net and Internet to deliver marketing messages to attract clients.

Online marketing is a kind of promo that uses the Internet and World Wide Web to provide marketing messages to draw in consumers.

Marketing might in some cases be interpreted as the art of selling products, but selling is simply a small portion of marketing. The American Marketing Association points out marketing as "the job, set of organizations, and processes for producing, connecting, offering, and exchanging providings that have worth for consumers, consumers, partners, and society at huge.".

Marketing can be looked at as a business feature and a set of treatments for developing, connecting and delivering value to clients, and managing customer relationships in methods that benefit the company and its investors. Marketing is the science of picking target markets with market analysis and market segmentation, in addition to understanding customer purchasing behavior and providing premium customer worth.

There are 5 competing concepts under which organizations could choose to run their company; the manufacturing idea, the product concept, the selling concept, the marketing concept, and the holistic marketing idea. The 4 parts of all natural advertising are relationship advertising, internal marketing, integrated marketing, and socially responsive advertising. The set of engagements needed for effective advertising management consists of, capturing advertising concepts, calling customers, building sturdy brand names, shaping the market givings, interacting and offering value, developing resilient growth, and developing advertising techniques and plans.

When HotWire sold the first banner advertisements to a number of online marketers, Online advertising started in 1994. Revenues in the United States expanded to an estimated $ 7.1 billion in 2001 or about 3.1 percent of total advertising investing. The dot-com bust ruined or degraded numerous of the early online marketing industry gamers and reduced the demand for on-line advertising and related services.

The sector restored momentum by 2004 as the business model for "Web 2.0" came together. A lot of business arised that promoted the trading of marketing room on sites. Bodies that ran web sites picked the conventional "free-tv" design: produce traffic by handing out the material and offer that traffic to marketers. Most of website, with the exception of deal ones such as eBay, produce the preponderance of their revenues from the sale of advertising stock-- the eyeballs that see space appointed for promos-- to marketers. In the first half of 2007 alone, advertisers in the United States invested more than $ 10 billion marketing on websites. That was about 14 percent of all advertising investing.

The appraisals that the capital markets are putting on industries connected to online advertising are constant with this forecast. Throughout 2007 a number of business in the on-line marketing market were gotten at multiples of 10-15 times annual earnings.