Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Hertford area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.




Online marketing
Online advertising is a type of advertising that makes use of the Internet and Net to deliver marketing messages to draw in clients.

Online advertising is a kind of promotion that makes use of the Internet and World Wide Web to provide advertising messages to attract consumers.

Advertising may sometimes be interpreted as the art of selling items, however selling is just a small portion of marketing. The American Marketing Association points out marketing as "the task, set of establishments, and processes for producing, connecting, providing, and exchanging providings that have worth for customers, clients, partners, and society at huge.".

Marketing can be looked at as a business feature and a set of procedures for creating, delivering and communicating worth to clients, and managing client relationships in methods that benefit the company and its shareholders. Advertising is the science of picking target markets with market analysis and market segmentation, along with comprehending customer purchasing habits and offering premium consumer worth.

There are five competing concepts under which organizations could possibly choose to run their business; the production idea, the item concept, the selling concept, the advertising idea, and the holistic advertising idea. The 4 parts of all natural marketing are relationship marketing, internal advertising, incorporated marketing, and socially responsive advertising. The set of engagements needed for effective advertising management includes, capturing marketing concepts, contacting consumers, building strong brands, forming the marketplace providings, offering and interacting resale value, establishing long-lasting growth, and establishing marketing approaches and strategies.

When HotWire sold the first banner ads to a number of marketers, Online advertising started in 1994. Revenues in the United States expanded to an approximated $ 7.1 billion in 2001 or about 3.1 percent of general advertising spending. The dot-com bust ruined or weakened numerous of the early online advertising sector gamers and decreased the need for on-line advertising and relevant services.

A whole lot of business arised that facilitated the trading of advertising space on websites. The majority of internet site, with the exception of transaction ones such as eBay, produce the preponderance of their incomes from the sale of marketing stock-- the eyeballs that see space designated for promotions-- to online marketers. In the first half of 2007 alone, marketers in the United States invested even more than $ 10 billion advertising on websites.

The appraisals that the capital markets are putting on industries linked to online marketing are constant with this forecast. Throughout 2007 a number of company in the on-line advertising market were purchased at multiples of 10-15 times annual earnings.