Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Hertfordshire area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.



Internet Marketing
Online marketing is a form of advertising that utilizes the Web and Net to deliver marketing messages to attract clients.

Online advertising is a kind of promo that makes use of the Internet and World Wide Web to provide advertising messages to bring in customers.

Marketing may in some cases be interpreted as the art of selling items, however selling is just a small portion of marketing. The American Marketing Association specifies advertising as "the task, set of organizations, and processes for producing, communicating, providing, and exchanging providings that have resale value for consumers, clients, partners, and society at substantial.".

Marketing can be looked at as an organizational function and a set of treatments for developing, connecting and providing resale value to customers, and handling customer relationships in approaches that benefit the company and its investors. Marketing is the science of choosing target markets with market analysis and market segmentation, along with understanding consumer buying habits and offering premium consumer value.

There are five contending concepts under which organizations could possibly decide to operate their company; the production concept, the product idea, the selling idea, the advertising concept, and the holistic marketing idea. The 4 parts of all natural advertising are relationship marketing, internal advertising, incorporated marketing, and socially responsive marketing. The set of engagements needed for effective marketing management includes, catching marketing concepts, calling customers, developing strong brands, shaping the market offerings, offering and connecting resale value, developing resilient development, and developing advertising techniques and plans.

Online advertising started in 1994 when HotWire sold the first banner ads to several marketers. Revenues in the United States expanded to an estimated $ 7.1 billion in 2001 or about 3.1 percent of overall advertising investing. The dot-com bust ruined or wore away numerous of the early online advertising sector gamers and lowered the demand for on-line marketing and relevant services.

The sector restored energy by 2004 as the business model for "Web 2.0" came together. A great deal of bizs emerged that helped with the trading of marketing room on internet sites. Bodies that ran web sites picked the conventional "free-tv" design: produce traffic by giving away the material and offer that traffic to marketers. The majority of website, with the exception of transaction ones such as eBay, produce the preponderance of their incomes from the sale of marketing stock-- the eyeballs that see space assigned for promotions-- to marketers. In the first half of 2007 alone, marketers in the United States invested more than $ 10 billion marketing on sites. That had to do with 14 percent of all marketing investing.

The portion of advertising that is done online will raise substantially over time as more gadgets such as mobile telephones and televisions are linked to the Internet and people invest even more time on these devices. The appraisals that the capital markets are applying sectors linked to online marketing are consistent with this projection. When it was valued at $ 29 billion to $ 215 billion in December 2007, Google has actually had a seven-fold increase in its market price from August 2004. Throughout 2007 a number of company in the on-line advertising market were bought at multiples of 10-15 times yearly earnings.