Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Kensington area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

Web marketing
Online advertising is a form of promo that utilizes the Internet and Web to deliver marketing messages to attract clients.

Online marketing is a kind of promotion that uses the Internet and World Wide Web to provide advertising messages to attract consumers.

Advertising may in some cases be interpreted as the art of selling items, however selling is simply a small portion of advertising. The American Marketing Association specifies marketing as "the task, set of organizations, and processes for producing, communicating, providing, and exchanging offerings that have value for consumers, customers, partners, and culture at big.".

Marketing can be looked at as a business function and a set of treatments for creating, connecting and delivering value to clients, and managing client relationships in techniques that benefit the organization and its shareholders. Marketing is the science of choosing target markets with market analysis and market segmentation, in addition to comprehending consumer purchasing behavior and offering premium consumer worth.

There are 5 competing ideas under which companies could decide to operate their business; the production idea, the product idea, the selling idea, the advertising idea, and the holistic marketing concept. The 4 parts of all natural advertising are relationship advertising, internal marketing, integrated advertising, and socially responsive marketing. The set of engagements needed for effective advertising management includes, capturing advertising ideas, calling consumers, developing sturdy brands, forming the marketplace providings, communicating and providing worth, establishing durable growth, and establishing marketing methods and plans.

Online advertising began in 1994 when HotWire sold the first banner ads to a number of marketers. Revenues in the United States expanded to an approximated $ 7.1 billion in 2001 or about 3.1 percent of total advertising spending. The dot-com bust destroyed or degraded numerous of the early online advertising industry gamers and decreased the need for on-line advertising and relevant services.

A whole lot of business emerged that promoted the trading of marketing room on sites. The majority of site, with the exception of transaction ones such as eBay, produce the preponderance of their revenues from the sale of marketing stock-- the eyeballs that see room designated for promotions-- to online marketers. In the first half of 2007 alone, marketers in the United States spent even more than $ 10 billion marketing on sites.

The appraisals that the capital markets are putting on industries connected to online advertising are consistent with this forecast. Throughout 2007 a number of business in the on-line advertising market were bought at multiples of 10-15 times annual income.