Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.
Evidence to support best SEO practice can be found on information provided by the search engines.
- Google Webmaster Tools.
- Videos and Blogs by Software Engineers who are Google spokesmen.
- Ebooks - We have put together a summary of Google Videos on SEO.
Information - with repeatable evidence.
- Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
- Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.
Online marketing is a kind of promotion that utilizes the Web and World Wide Web to deliver marketing messages to attract customers.
Online advertising is a kind of promotion that utilizes the Internet and World Wide Web to offer advertising messages to bring in customers.
Marketing might sometimes be interpreted as the art of selling products, but selling is simply a small portion of marketing. The American Marketing Association specifies advertising as "the task, set of organizations, and processes for producing, communicating, offering, and exchanging offerings that have resale value for customers, clients, partners, and society at huge.".
Marketing can be looked at as an organizational feature and a set of treatments for creating, connecting and delivering value to customers, and handling customer relationships in techniques that benefit the company and its investors. Marketing is the science of choosing target markets with market analysis and market segmentation, as well as understanding consumer buying behavior and providing premium consumer value.
There are 5 competing ideas under which companies could choose to operate their business; the production concept, the item concept, the selling concept, the marketing concept, and the holistic advertising idea. The 4 parts of all natural advertising are relationship marketing, internal advertising, integrated marketing, and socially responsive advertising. The set of engagements required for effective advertising management consists of, catching marketing ideas, calling customers, developing strong brands, forming the marketplace offerings, offering and connecting worth, establishing durable growth, and establishing marketing approaches and plans.
When HotWire sold the first banner ads to several marketers, Online advertising started in 1994. Revenues in the United States expanded to an approximated $ 7.1 billion in 2001 or about 3.1 percent of overall advertising spending. The dot-com bust damaged or deteriorated numerous of the early online advertising industry gamers and reduced the need for on-line advertising and related services.
A lot of business emerged that assisted in the trading of advertising room on sites. The bulk of site, with the exception of transaction ones such as eBay, produce the preponderance of their incomes from the sale of advertising stock-- the eyeballs that see room designated for promotions-- to online marketers. In the first half of 2007 alone, marketers in the United States spent more than $ 10 billion advertising on sites.
The appraisals that the capital markets are putting on markets linked to online advertising are consistent with this projection. Throughout 2007 a number of business in the on-line marketing market were gotten at multiples of 10-15 times annual earnings.