Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Lakeside area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.


Online marketing
Online advertising is a form of advertising that utilizes the Web and World Wide Web to deliver marketing messages to draw in customers.

Online marketing is a kind of promo that utilizes the Internet and World Wide Web to offer marketing messages to draw in customers.

Marketing could in some cases be interpreted as the art of selling items, however selling is simply a small portion of marketing. The American Marketing Association points out advertising as "the task, set of establishments, and processes for producing, interacting, offering, and exchanging providings that have resale value for customers, customers, partners, and society at huge.".

Advertising can be looked at as a business feature and a set of procedures for producing, communicating and providing resale value to clients, and handling customer relationships in methods that benefit the company and its shareholders. Advertising is the science of picking target markets with market analysis and market segmentation, in addition to understanding consumer buying behavior and providing premium customer worth.

There are 5 competing concepts under which companies might decide to run their business; the manufacturing concept, the product idea, the selling idea, the advertising concept, and the holistic marketing idea. The 4 parts of all natural marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements needed for effective marketing management includes, catching advertising concepts, getting in touch with consumers, developing strong brands, forming the marketplace providings, providing and connecting worth, developing durable growth, and establishing advertising approaches and plans.

Online marketing began in 1994 when HotWire sold the first banner ads to several online marketers. Profits in the United States expanded to an approximated $ 7.1 billion in 2001 or about 3.1 percent of total advertising spending. The dot-com bust damaged or degraded numerous of the early online marketing market gamers and lowered the demand for on-line advertising and related services.

The sector restored energy by 2004 as the business model for "Web 2.0" came together. A lot of bizs emerged that facilitated the trading of marketing space on websites. Bodies that ran website selected the standard "free-tv" design: produce traffic by distributing the product and offer that traffic to marketers. Most of internet site, with the exception of transaction ones such as eBay, produce the preponderance of their revenues from the sale of advertising stock-- the eyeballs that see room designated for promos-- to marketers. In the first half of 2007 alone, advertisers in the United States spent more than $ 10 billion advertising on sites. That had to do with 14 percent of all advertising investing.

The part of advertising that is done online will raise considerably gradually as even more devices such as mobile telephones and tvs are linked to the Internet and individuals spend even more time on these devices. The appraisals that the capital markets are applying markets connected to online marketing are consistent with this forecast. When it was valued at $ 29 billion to $ 215 billion in December 2007, Google has actually had a seven-fold rise in its market price from August 2004. Throughout 2007 a number of business in the on-line advertising market were bought at multiples of 10-15 times yearly income.