Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Loughton area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.


Loughton is a town and civil parish in the Epping Forest district of Essex. It is found in between 11 and 13 miles (21 km) north eastern of Charing Cross in London, south of the M25 and west of the M11 motorway and has borders with Chingford, Waltham Abbey, Theydon Bois, Chigwell and Buckhurst Hill. Loughton includes 3 conservation areas and there are 56 listed buildings in the town, together with an additional 50 locally listed.

The parish of Loughton covers an area of about 3,724 acres (15 km2), of which over 1,300 acres (5 km2) are part of Epping Forest. The old parish included over 3,900 acres (16 km2), however in 1996 some parts of the south of the old parish were moved to Buckhurst Hill parish, and various other small portions to Chigwell and Theydon Bois. At the time of the 2001 census Loughton had a population of 30,340. It is the most populated civil parish in the Epping Forest area, and within Essex it is the 2nd most populated civil parish (after Canvey Island) and the second biggest in area.

The earliest framework in Loughton is Loughton Camp, an Iron Age planet fort in Epping Forest dating from around 500 BC. The initial references to the website of modern-day Loughton date from the Anglo-Saxon period when it was known as Lukintune (" the ranch of Luhha").

The arrival of the railway stimulated on the town's advancement. The railway initially came to Loughton in 1856 when the Eastern Counties Railway, (later the Great Eastern Railway), opened a branch line by means of Woodford. Loughton artist Octavius Dixie Deacon portrayed many scenes of the town consisting of some of its citizens during the late Victorian duration.

As the Great Eastern Railway Company did not offer workers's fares, the town's advancement was of a middle-class character. Much of the housing in Loughton was built in the Victorian and Edwardian periods, with substantial development in the 1930s. Loughton was a trendy place for creative and scientific homeowners in Victorian and Edwardian times, and a lot of prominent homeowners were renowned socialists, nonconformists, and social reformers. Debden in the north-east is a post-war development being among the London County Council's country estates. Constructed with the specific function of co-locating industrial, retail and residential homes to assist in supported re-location of London households influenced by war damage within the Capital.

In 2008, electronics firm Amstrad announced their objective to move the team's headquarters to Loughton from Brentwood. They moved to a site in Langston Road; in 2012, their home business Amsprop was transforming a headquarters structure next to the Town Council workplaces in Rectory Lane.

In 2002 Loughton included in the ITV1 program Essex Wives, a documentary series about the lives of some of the nouveau riche who have lived in the Essex satellite towns of London because the 1980s. Journalists' use of the term "golden triangle" to explain the towns of Loughton, Buckhurst Hill and Chigwell for their propensity to bring in rich footballers, soap-opera actors and TELEVISION celebrities as citizens derives from this. The town has been utilized as a backdrop in other television collection, significantly The Only Way is Essex, and two stores in the High Rd are linked with members of its cast.

Loughton is served by both Loughton tube station and, more north-east, Debden tube station, both on the Central Line of the London Underground. The existing Loughton station levelled in 1940, and Debden in 1949, however both the line and stations existed before that; the railway line dates back to 22 August 1856, when the branch from Stratford levelled by the Eastern Counties Railway. The railway's 150th anniversary was commemorated by an exhibit and activity day at Loughton station on 19 August 2006.

High schools
- Davenant Foundation School
- Debden Park High School
- Roding Valley High School
Remarkable homeowners
Significant individuals connected with Loughton (apart from those listed above) include:.

- Dick Turpin (1705-- 1739), well-known highwayman, recognized with Epping Forest (his butcher's store was in Buckhurst Hill) and carried out lots of documented robberies in the location during the 1730s, occasionally escaping and hiding in the forest in Turpin's Cave.

- Ron Greenwood (1921-- 2006), footballer and supervisor of West Ham United and England, lived in Brooklyn Avenue during his time as West Ham supervisor.

- Len Murray (1922-- 2004), later on Baron Murray of Epping Forest, innovator of the Trades Union Congress 1973-- 1984, lived for over 50 years in The Crescent and played an energetic part in town life. He is commemorated by the Murray Hall, opened 2007.


Web marketing
Online marketing is a form of promo that makes use of the Net and Net to deliver advertising messages to attract customers.

Online advertising is a kind of promo that uses the Internet and World Wide Web to provide advertising messages to draw in consumers.

Advertising may in some cases be interpreted as the art of selling items, however selling is simply a small portion of advertising. The American Marketing Association points out advertising as "the task, set of institutions, and processes for producing, connecting, providing, and exchanging givings that have value for customers, consumers, partners, and culture at substantial.".

Advertising can be looked at as an organizational feature and a set of procedures for creating, providing and communicating value to customers, and managing customer relationships in approaches that benefit the company and its shareholders. Marketing is the science of picking target markets with market analysis and market segmentation, along with understanding customer purchasing behavior and offering premium customer worth.

There are five competing ideas under which companies can decide to run their business; the production idea, the product concept, the selling idea, the marketing idea, and the holistic marketing concept. The 4 parts of all natural advertising are relationship advertising, internal marketing, incorporated advertising, and socially responsive marketing. The set of engagements needed for effective advertising management includes, capturing advertising concepts, calling customers, constructing strong brand names, forming the marketplace providings, interacting and offering value, developing long-lasting development, and establishing marketing methods and strategies.

Online advertising began in 1994 when HotWire sold the first banner advertisements to numerous online marketers. Profits in the United States expanded to an approximated $ 7.1 billion in 2001 or about 3.1 percent of overall advertising investing. The dot-com bust destroyed or wore away numerous of the early online advertising market gamers and lowered the demand for on-line advertising and related services.

A whole lot of bizs arised that assisted in the trading of advertising room on websites. The majority of internet site, with the exception of deal ones such as eBay, produce the preponderance of their revenues from the sale of marketing stock-- the eyeballs that see room assigned for promotions-- to online marketers. In the first half of 2007 alone, advertisers in the United States spent more than $ 10 billion advertising on sites.

The appraisals that the capital markets are putting on sectors linked to online marketing are constant with this forecast. Throughout 2007 a number of company in the on-line marketing market were purchased at multiples of 10-15 times annual earnings.