Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the North London area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.

North London Business Promotion and SEO

North London WebsitesNorth London is the northern part of London, England. It is an imprecise description and the location it covers is specified in a different way for a variety of functions. Typical to these meanings is that it consists of areas found north of the River Thames and is made use of in contrast with South London. Nonetheless, it is likewise typically made use of in contrasts with Central London, East London and West London.

The River Thames divides Greater London into 2 components. The northern component consists of many of the historical main locations consisting of the City, the East End and the West End; and most of the London Underground network.

This location is comprised of the City of London and the London boroughs of Barking and Dagenham, Barnet, Brent, Camden, Ealing, Enfield, Hackney, Hammersmith and Fulham, Haringey, Harrow, Havering, Hillingdon, Hounslow, Islington, Kensington and Chelsea, Newham, Redbridge, Tower Hamlets, Waltham Forest, and Westminster. This meaning is utilized by the Boundary Commission for England. The London Borough of Richmond upon Thames consists of areas on both sides of the River Thames. The limit commission course the whole area as part of South London.

In 1965 Camden, Hackney, Hammersmith and Fulham, Islington, Kensington and Chelsea, Tower Hamlets and Westminster were marked Inner London boroughs and Barking and Dagenham, Barnet, Brent, Ealing, Enfield, Haringey, Harrow, Havering, Hillingdon, Hounslow, Newham, Redbridge and Waltham Forest were marked Outer London boroughs.

The City of London is an area of London. The City made up many of London from its settlement by the Romans in the 1st century

However the area has actually considering expanded far past its borders. As the City's limits have actually continued to be practically the same because the Middle Ages, it is now just a small part of the cities, though it continues to be a significant part of main London. The City holds city condition in its own right, and is likewise a different ritualistic county.

All locations of England have trains encountering London. Trains from the North enter Euston, St Pancras Station and King's Cross Station. Liverpool Street Station serves locations to the East of London. Trains from the West enter Paddington Station.

Travelers have a superb option of locations to check out consisting of galleries such as the Bank of England Museum, the British Postal Museum and the British Museum.

There are wonderful parks consisting of Richmond Park and Hampstead Heath.

Air travels into London reach Heathrow Airport, Gatwick and Stansted Airport. The Piccadilly Line links Heathrow to Central London and Southgate. North London is likewise served by the Northern Line with trains from Edgware, Barnet and Finchley into the West End of London and the City of London.

North London has well-known football competition in between Tottenham Hotspurs and Arsenal. Middlesex County Cricket Club plays at Lords.

North London is a photographers haven. There are wonderful hotels such as the Tower Hotel by Tower Bridge and close the HMS Belfast. The west end of London is kept in mind for its theaters consisting of the Harold Pinter Theatre, the Gielgud theater and the London Palladium.

North London has the M25 close-by and the M11, M1, M40 and M4 cross the M25 into even more main North London.

Heathrow Airport is to the west of North London and London Airport Luton and London Airport Stansted are nearby. City Airport is simply to the East of the City of London.

Internet sites and Search Engine Optimisation

North London is for that reason a dreamland for company. Major High Street business like John Lewis notify us that 20 % of their company comes online. Nowadays, your company requires the Internet and Computing to be effective. You have to have a site that not just looks appealing however that is easily discovered be individuals looking for the services and products you offer.

Let us look at the copying internet sites and show how they might be enhanced from the SEO viewpoint.


Rubbish clearance in North London is a competitive industry. This website at first sight looks to have been acceptably optimised. rubbish clearance LondonThe Page title is <title>Rubbish Clearance North London : North London Rubbish Clearance - D.H WASTE</title> This however essentially repeats the words in the one targeted keyword whilst omitting the opportunity to use related words that could be targeted. The major component to positioning is incoming links with appropriate keywords in the anchor (linking) text. The website has a HomePage PageRank of 0 which suggests link deficiency. The Page Title issue compounds the problem as it reduces the benefits of using other keywords.


Rubbish Clearance London

The Page Title of this website is 'Waste Collection London Office Clearance House Rubbish Removal.' Note the additional related words - waste, clearance and removal and office and house. This website has a HomePage PageRank of 3 which improves positioning for 'rubbish clearance London.'


One more example - 'solicitors in Barnet' a North London town. Mark Bowman at bowmanlitigation.co.uk has placed his trophy keywords on his HomePage. To rank highly for 'solicitors in Barnet' it is likely that 'Barnet' should be in the Page Title.


Being on the top page of Google for a professional firm in North London requires an understanding of keyword difficulty. Having an SEO Consultant working for you is clearly advantageous but for those who wish to undertake SEO for themselves, there is merit in going on one of many SEO courses that are available.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

Web marketing for North London websites

Online advertising is a form of promo that utilizes the Internet and World Wide Web to deliver advertising messages to draw in customers.

Online advertising is a kind of promo that uses the Internet and World Wide Web to provide marketing messages to attract consumers.

Marketing may sometimes be interpreted as the art of selling items, but selling is just a small portion of marketing. The American Marketing Association points out advertising as "the task, set of organizations, and processes for producing, interacting, offering, and exchanging givings that have resale value for customers, customers, partners, and culture at substantial.".

Advertising can be looked at as a business function and a set of treatments for producing, communicating and delivering worth to customers, and managing customer relationships in techniques that benefit the organization and its shareholders. Advertising is the science of choosing target markets with market analysis and market segmentation, as well as understanding customer buying habits and offering premium consumer worth.

There are 5 contending concepts under which organizations could possibly choose to run their business; the manufacturing idea, the item concept, the selling idea, the advertising concept, and the holistic advertising concept. The 4 parts of all natural marketing are relationship marketing, internal marketing, integrated advertising, and socially responsive marketing. The set of engagements necessary for effective marketing management includes, catching advertising ideas, getting in touch with customers, constructing strong brands, forming the marketplace offerings, interacting and offering resale value, establishing lasting growth, and establishing marketing approaches and plans.

Online marketing began in 1994 when HotWire sold the first banner ads to several online marketers. Revenues in the United States grew to an approximated $ 7.1 billion in 2001 or about 3.1 percent of total advertising spending. The dot-com bust ruined or wore away many of the early online marketing industry gamers and reduced the need for on-line marketing and relevant services.

The sector restored energy by 2004 as the business model for "Web 2.0" came together. A great deal of business arised that helped with the trading of marketing room on internet sites. Bodies that ran website picked the traditional "free-tv" design: produce traffic by handing out the material and offer that traffic to marketers. The majority of internet site, with the exception of deal ones such as eBay, produce the preponderance of their profits from the sale of advertising stock-- the eyeballs that see room assigned for promos-- to online marketers. In the first half of 2007 alone, advertisers in the United States invested more than $ 10 billion marketing on websites. That had to do with 14 percent of all advertising investing.

The section of marketing that is done online will raise significantly over time as much more gadgets such as mobile telephones and tvs are connected to the Internet and people spend much more time on these gadgets. The appraisals that the capital markets are applying sectors linked to online marketing are consistent with this forecast. Google has actually had a seven-fold rise in its market value from August 2004 when it was valued at $ 29 billion to $ 215 billion in December 2007. Throughout 2007 a number of business in the on-line marketing market were bought at multiples of 10-15 times yearly earnings.