Evidence Based SEO

Your optician website needs to be promoted if it is to attract new targeted visitors. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.


Optometrists recommend and provide eyeglasses, contact lenses, and various other optical aids that fix the concentrating of the eyes. In addition, optometrists counsel individuals on the proper use and care of the eyes, monitor workout and training programs that are made to deal with troubles of vision, and help refurbish patients who have reduced or severely restricted vision. Unlike the eye doctor, who is a doctor with a field of expertise in the diagnosis and therapy of eye illness (and who may likewise test vision and recommend corrective lenses), the optometrist typically is not trained to perform surgery.

Requirements for the practice of optometry vary. In the United States expert optometrists need to finish a four-year course of study in addition to two to four years of undergraduate work and should be licensed by the state in which they practice. Schools of optometry are approved country wide by the Council on Optometric Education and grant the Doctor of Optometry (O.D.) degree.

The optician, another optical professional, makes, fits, and sells optical gadgets, especially the corrective lenses recommended by optometrists and ophthalmologists.

An optician is a specialised health care specialist who makes, fits and dispenses lenses for the correction of a person's vision. Opticians identify the requirements of different ophthalmic devices that will provide the necessary correction to an individual's vision. Some signed up or licensed Opticians also make and fit unique appliances to fix cosmetic, terrible or anatomical flaws. These gadgets are called shells or fabricated eyes. Various other registered or licensed Opticians manufacture lenses to their very own specs and design and manufacture spectacle frames and other devices.

Restorative ophthalmic appliances could be contact lenses, eyeglasses lenses, reduced vision helps or ophthalmic prosthetics to those who are partially sighted. The appliances are mounted either on the eye as contact lenses or mounted in a frame or owner in front of the eye as eyeglasses or as a monocle.


Dyslexia: An interesting development is the discovery that many children and adults with reading difficulty associated with the Meares-Irlen syndrome and dyslexia are assisted with colour tinted lenses.

Opticians could work in any variety of settings such as or joint practice, healthcare facilities, eye care centers or retailers. Registered opticians have to fulfill criteria of practice and training, commit to continuous education and learning, hold professional liability insurance and are held to these standards by their particular regulating bodies.


Worshipful business of spectacle makers London.

Royal College of Opthalmologists.

Journals Relating to Optics.

Optician|Optometry in Practice | Opthalmic and Physiologic | Optics.


Online marketing is a form of promo that uses the Internet and Net to deliver advertising messages to attract customers.

Online advertising is a kind of promotion that uses the Web and Web to provide advertising messages to attract customers.

Advertising might sometimes be interpreted as the art of selling products, however selling is simply a small portion of advertising. The American Marketing Association specifies marketing as "the task, set of establishments, and processes for producing, connecting, providing, and exchanging givings that have value for customers, consumers, partners, and culture at significant.".

Marketing can be looked at as a business feature and a set of procedures for creating, communicating and delivering value to clients, and handling client relationships in techniques that benefit the organization and its investors. Marketing is the science of choosing target markets with market analysis and market segmentation, in addition to comprehending customer buying behavior and providing premium customer value.

There are 5 competing ideas under which companies could opt to run their business; the production concept, the item concept, the selling idea, the marketing concept, and the holistic marketing concept. The 4 parts of all natural marketing are relationship advertising, internal advertising, integrated marketing, and socially responsive marketing. The set of engagements essential for effective advertising management consists of, catching marketing ideas, getting in touch with customers, constructing strong brand names, forming the market providings, providing and connecting value, establishing long-lasting development, and establishing advertising methods and strategies.

Online advertising started in 1994 when HotWire offered the first banner advertisements to numerous online marketers. Revenues in the United States grew to an estimated $ 7.1 billion in 2001 or about 3.1 percent of general marketing spending. The dot-com bust damaged or wore away numerous of the early online advertising sector gamers and reduced the need for on-line advertising and relevant services.

The sector restored momentum by 2004 as the business design for "Web 2.0" came together. A lot of bizs arised that facilitated the trading of advertising room on websites. Bodies that ran web sites picked the traditional "free-tv" design: produce traffic by handing out the material and offer that traffic to advertisers. Most of internet site, with the exception of deal ones such as eBay, produce the preponderance of their revenues from the sale of marketing stock-- the eyeballs that see room designated for promos-- to online marketers. In the first half of 2007 alone, marketers in the United States spent more than $ 10 billion advertising on websites. That was about 14 percent of all advertising investing.

The section of advertising that is done online will raise considerably over time as even more gadgets such as mobile telephones and televisions are connected to the Internet and individuals invest much more time on these gadgets. The appraisals that the capital markets are applying industries linked to online advertising are consistent with this forecast. Google has had a seven-fold increase in its market value from August 2004 when it was valued at $ 29 billion to $ 215 billion in December 2007. Throughout 2007 a lot of biz in the on-line advertising market were patronized multiples of 10-15 times annual earnings.