Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Southgate area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

Online marketing
Online advertising is a kind of advertising that utilizes the Internet and Internet to provide marketing messages to draw in clients.

Online marketing is a kind of promotion that makes use of the Internet and World Wide Web to provide advertising messages to draw in customers.

Advertising may sometimes be interpreted as the art of selling items, however selling is simply a small portion of advertising. The American Marketing Association points out marketing as "the task, set of institutions, and processes for producing, connecting, offering, and exchanging givings that have worth for customers, clients, partners, and society at huge.".

Advertising can be looked at as a business function and a set of procedures for producing, providing and interacting worth to clients, and handling customer relationships in approaches that benefit the organization and its investors. Advertising is the science of choosing target markets with market analysis and market segmentation, in addition to understanding consumer buying habits and providing premium customer worth.

There are 5 competing concepts under which companies might opt to run their business; the production idea, the item idea, the selling concept, the advertising concept, and the holistic marketing concept. The 4 parts of all natural advertising are relationship marketing, internal advertising, incorporated marketing, and socially responsive advertising. The set of engagements needed for effective advertising management consists of, capturing marketing concepts, calling customers, building strong brands, shaping the marketplace providings, communicating and providing value, developing lasting development, and establishing advertising techniques and plans.

When HotWire sold the first banner advertisements to numerous marketers, Online marketing began in 1994. Profits in the United States grew to an approximated $ 7.1 billion in 2001 or about 3.1 percent of general marketing spending. The dot-com bust ruined or wore away numerous of the early online advertising sector gamers and decreased the demand for on-line advertising and related services.

A lot of bizs arised that promoted the trading of marketing room on websites. The majority of site, with the exception of transaction ones such as eBay, produce the preponderance of their incomes from the sale of advertising stock-- the eyeballs that see space assigned for promos-- to online marketers. In the first half of 2007 alone, advertisers in the United States invested more than $ 10 billion marketing on websites.

The section of advertising that is done online will raise substantially gradually as much more devices such as mobile telephones and tvs are linked to the Internet and people invest even more time on these devices. The appraisals that the capital markets are putting on markets connected to online marketing are consistent with this projection. When it was valued at $ 29 billion to $ 215 billion in December 2007, Google has actually had a seven-fold grow in its market value from August 2004. Throughout 2007 a number of company in the on-line marketing market were bought at multiples of 10-15 times annual earnings.