Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Stratford area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.



Online marketing
Online marketing is a form of promotion that utilizes the Web and Internet to provide advertising messages to draw in customers.

Online advertising is a kind of promo that utilizes the Internet and World Wide Web to provide advertising messages to draw in customers.

Advertising might sometimes be interpreted as the art of selling items, but selling is just a small portion of advertising. The American Marketing Association points out marketing as "the task, set of establishments, and processes for producing, communicating, providing, and exchanging providings that have resale value for customers, customers, partners, and society at big.".

Advertising can be looked at as an organizational function and a set of procedures for developing, communicating and providing resale value to clients, and handling client relationships in methods that benefit the organization and its shareholders. Advertising is the science of choosing target markets with market analysis and market segmentation, as well as understanding customer buying habits and providing premium customer worth.

There are 5 contending concepts under which companies could decide to operate their company; the manufacturing idea, the product idea, the selling idea, the marketing idea, and the holistic marketing idea. The 4 parts of all natural marketing are relationship marketing, internal marketing, incorporated marketing, and socially responsive advertising. The set of engagements necessary for effective marketing management includes, catching advertising ideas, getting in touch with consumers, building sturdy brands, shaping the marketplace providings, offering and connecting value, developing lasting development, and developing marketing techniques and strategies.

Online advertising began in 1994 when HotWire sold the first banner advertisements to a number of online marketers. Revenues in the United States expanded to an approximated $ 7.1 billion in 2001 or about 3.1 percent of total marketing spending. The dot-com bust destroyed or weakened numerous of the early online advertising industry gamers and reduced the demand for on-line advertising and relevant services.

A great deal of bizs arised that helped with the trading of advertising room on websites. The bulk of site, with the exception of transaction ones such as eBay, produce the preponderance of their profits from the sale of marketing stock-- the eyeballs that see space designated for promotions-- to marketers. In the first half of 2007 alone, advertisers in the United States spent even more than $ 10 billion advertising on sites.

The appraisals that the capital markets are putting on markets connected to online advertising are consistent with this projection. Throughout 2007 a number of business in the on-line marketing market were purchased at multiples of 10-15 times yearly earnings.