Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Ware area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

Internet Marketing
Online marketing is a form of advertising that uses the Net and Web to provide marketing messages to draw in clients.

Online advertising is a kind of promo that utilizes the Internet and World Wide Web to provide marketing messages to attract customers.

Advertising might sometimes be interpreted as the art of selling products, but selling is simply a small portion of marketing. The American Marketing Association points out advertising as "the task, set of organizations, and processes for producing, communicating, offering, and exchanging providings that have resale value for customers, customers, partners, and society at significant.".

Marketing can be looked at as an organizational function and a set of treatments for creating, connecting and providing worth to customers, and managing customer relationships in techniques that benefit the organization and its investors. Marketing is the science of selecting target markets with market analysis and market segmentation, along with understanding customer buying habits and providing premium customer resale value.

There are five contending concepts under which organizations could possibly decide to run their business; the production idea, the item concept, the selling idea, the marketing idea, and the holistic advertising idea. The 4 parts of all natural marketing are relationship marketing, internal marketing, incorporated marketing, and socially responsive advertising. The set of engagements required for effective marketing management consists of, catching advertising concepts, contacting consumers, constructing strong brands, forming the market providings, communicating and offering value, establishing long-lasting growth, and developing advertising methods and strategies.

When HotWire sold the first banner ads to several online marketers, Online advertising started in 1994. Profits in the United States expanded to an estimated $ 7.1 billion in 2001 or about 3.1 percent of total advertising investing. The dot-com bust damaged or weakened numerous of the early online advertising industry gamers and decreased the need for on-line advertising and relevant services.

The sector restored energy by 2004 as the business design for "Web 2.0" came together. A great deal of bizs arised that promoted the trading of marketing room on internet sites. Bodies that ran website chosen the conventional "free-tv" design: produce traffic by handing out the material and offer that traffic to advertisers. The majority of internet site, with the exception of deal ones such as eBay, produce the preponderance of their profits from the sale of advertising stock-- the eyeballs that see space designated for promos-- to marketers. In the first half of 2007 alone, marketers in the United States invested more than $ 10 billion advertising on websites. That was about 14 percent of all marketing investing.

The appraisals that the capital markets are putting on industries connected to online advertising are consistent with this projection. Throughout 2007 a number of company in the on-line advertising market were gotten at multiples of 10-15 times annual income.