Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Watford area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.


Web marketing
Online marketing is a type of promotion that utilizes the Internet and Web to deliver advertising messages to attract customers.

Online marketing is a kind of promotion that uses the Internet and World Wide Web to offer marketing messages to draw in customers.

Marketing could in some cases be interpreted as the art of selling items, however selling is just a small portion of marketing. The American Marketing Association specifies advertising as "the task, set of organizations, and processes for producing, communicating, providing, and exchanging givings that have worth for customers, clients, partners, and society at significant.".

Advertising can be looked at as an organizational function and a set of treatments for developing, providing and communicating value to clients, and handling client relationships in techniques that benefit the company and its shareholders. Advertising is the science of picking target markets with market analysis and market segmentation, in addition to comprehending consumer purchasing behavior and offering premium consumer resale value.

There are 5 contending concepts under which companies could opt to operate their company; the manufacturing idea, the item idea, the selling idea, the marketing concept, and the holistic marketing idea. The 4 parts of all natural advertising are relationship marketing, internal advertising, integrated advertising, and socially responsive advertising. The set of engagements needed for effective advertising management consists of, catching advertising ideas, contacting customers, building strong brand names, shaping the marketplace offerings, communicating and offering resale value, establishing lasting growth, and establishing marketing methods and plans.

When HotWire sold the first banner advertisements to numerous online marketers, Online marketing began in 1994. Profits in the United States expanded to an approximated $ 7.1 billion in 2001 or about 3.1 percent of total advertising spending. The dot-com bust ruined or weakened numerous of the early online marketing market gamers and lowered the need for on-line marketing and associated services.

The sector restored energy by 2004 as the business model for "Web 2.0" came together. A great deal of business arised that helped with the trading of advertising space on internet sites. Bodies that ran website selected the conventional "free-tv" design: produce traffic by distributing the product and offer that traffic to advertisers. Most of website, with the exception of deal ones such as eBay, produce the preponderance of their incomes from the sale of advertising stock-- the eyeballs that see space appointed for promos-- to marketers. In the first half of 2007 alone, marketers in the United States spent more than $ 10 billion advertising on websites. That had to do with 14 percent of all marketing investing.

The portion of advertising that is done online will raise considerably gradually as more gadgets such as mobile telephones and tvs are linked to the Internet and individuals invest even more time on these gadgets. The appraisals that the capital markets are applying markets linked to online marketing are consistent with this forecast. Google has actually had a seven-fold increase in its market value from August 2004 when it was valued at $ 29 billion to $ 215 billion in December 2007. Throughout 2007 a number of company in the on-line marketing market were bought at multiples of 10-15 times annual income.