Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Welwyn Garden City area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

Web marketing
Online advertising is a kind of promo that utilizes the Net and Internet to deliver marketing messages to draw in customers.

Online marketing is a kind of promotion that uses the Internet and World Wide Web to provide advertising messages to draw in consumers.

Marketing might sometimes be interpreted as the art of selling products, but selling is simply a small portion of marketing. The American Marketing Association specifies marketing as "the job, set of institutions, and processes for producing, connecting, providing, and exchanging givings that have resale value for consumers, consumers, partners, and society at significant.".

Marketing can be looked at as a business function and a set of treatments for creating, providing and interacting worth to customers, and managing client relationships in techniques that benefit the company and its shareholders. Marketing is the science of choosing target markets with market analysis and market segmentation, along with comprehending customer buying behavior and offering premium customer resale value.

There are five competing ideas under which organizations could decide to run their company; the manufacturing idea, the item concept, the selling idea, the advertising idea, and the holistic advertising concept. The 4 parts of all natural marketing are relationship marketing, internal marketing, integrated advertising, and socially responsive marketing. The set of engagements required for effective marketing management consists of, catching advertising ideas, contacting consumers, developing sturdy brand names, forming the marketplace providings, connecting and providing worth, developing lasting growth, and developing marketing methods and strategies.

When HotWire sold the first banner advertisements to numerous marketers, Online advertising began in 1994. Profits in the United States grew to an estimated $ 7.1 billion in 2001 or about 3.1 percent of total marketing spending. The dot-com bust damaged or degraded many of the early online advertising industry gamers and decreased the demand for on-line marketing and related services.

The sector restored energy by 2004 as the business model for "Web 2.0" came together. A lot of bizs arised that facilitated the trading of marketing room on websites. Bodies that ran web sites chosen the conventional "free-tv" design: produce traffic by giving away the material and offer that traffic to marketers. Most of site, with the exception of deal ones such as eBay, produce the preponderance of their profits from the sale of marketing stock-- the eyeballs that see space assigned for promos-- to marketers. In the first half of 2007 alone, advertisers in the United States spent more than $ 10 billion marketing on sites. That had to do with 14 percent of all marketing investing.

The part of advertising that is done online will raise considerably gradually as even more devices such as mobile telephones and televisions are linked to the Internet and individuals spend much more time on these gadgets. The appraisals that the capital markets are putting on industries linked to online advertising are consistent with this forecast. Google has actually had a seven-fold grow in its market value from August 2004 when it was valued at $ 29 billion to $ 215 billion in December 2007. Throughout 2007 a lot of business in the on-line advertising market were bought at multiples of 10-15 times annual earnings.