Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the West End of London area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

West End of London

West End, in London, freely specified location in the boroughs of Westminster and Kensington and Chelsea. Due to the fact that various of its locations and retail areas are among the more affluent of the metropolis, the West End is considered the stylish end of London. For centuries it has actually been appreciated for its royal palaces, parklands, government offices, manors, and unique buying areas-- in contrast to London's more industrial and blue-collar East End. Indeed, rubbish clearance in London and particularly around the city has been a major health problem over the centuries. Amongst the neighborhoods of the West End are Mayfair, St. James, Belgravia, Knightsbridge, and the environments of Kensington Palace.

Use of the term West End started in the early 19th century to describe stylish locations to the west of Charing Cross.

Perhaps the most famous aspect of London's West End is its cinema scene. Alongside Broadway in New York, West End movie theater represents the highest quality industrial movie theater in the world. There are around 40 movie theaters in London's "Theatreland." Theatre efficiencies in the West End often be musicals, conventional plays and funnies.

The West End is the most pricey place on the planet where to rent office space.

Located to the west of the historic Roman and Mediaeval City of London, the West End was long favored by the rich elite as a place of residence because it was typically upwind of the smoke wandering from the congested City. It was also located near the royal seat of power at Westminster, and is mainly included within the City of Westminster (among the 32 London boroughs). Established in the seventeenth, eighteenth and nineteenth centuries, it was originally established as a series of palaces, costly town houses, fashionable shops and places of enjoyment. The locations closest to the City around Holborn, and Covent Garden historically included poorer communities that were cleared and redeveloped in the nineteenth century.

West End movie theater is a popular term for mainstream professional cinema arranged in the big movie theaters of London's "Theatreland", the West End. In addition to New York's Broadway movie theater, West End movie theater is generally thought about to represent the highest level of commercial movie theater in the English-speaking globe. Seeing a West End program is a common visitor activity in London.

The West End theater area became developed with the opening of lots of small movie theaters and halls, consisting of the Adelphi in The Strand on 17 November 1806. The advancement of the West End motion picture theater area got rate with the Theatres Act 1843; which unwinded the conditions for the efficiency of plays, and The Strand obtained an added venue when the Vaudeville opened on 16 April 1870. The next couple of numerous years saw the opening of numerous brand-new motion picture theaters in the West End. Despite their popularity, advertising is still required to promote theatre business and Internet marketing provides the best ROI. There are SEO courses on Internet Marketing.

The length of West End exposes depend on ticket sales. The longest-running musical in West End history is Les Miserables. It surpassed Andrew Lloyd Webber's Cats, which enclosed 2002 after running for 8,949 efficiencies and 21 years, as the longest-running West End musical of all time on 8 October 2006.

The leading non-commercial (generally government subsidised) cinema in London, such as the National Theatre, the Royal Shakespeare Company, the Globe Theatre, the Old Vic, the Young Vic, the Royal Court Theatre, the Hampstead Theatre, the Almeida Theatre, and the Open Air Theatre, many of which are not found in Theatreland, most likely enjoy greater imaginative status. These movie theaters provide a higher portion of more requiring work, consisting of Shakespeare, various other timeless plays and beginnings of brand-new plays by leading highbrow dramatists.

Total attendances first gone beyond 12 million in 2002 and 13 million in 2007, [ 2 ] setting a brand-new record for the West End.Mayfair Street



Covent Garden





Seven Dials


St. James'


Art galleries and museums

Company headquarters outside the financial services sector (although London's many hedge funds are based mainly in the West End)

Educational institutions


Government buildings (mainly around Whitehall)

Hotels including the Cafe Royal near Piccadilly

Institutes, learned societies and think tanks

Legal institutions

Media establishments

Places of entertainment: theatres; cinemas; nightclubs; bars and restaurants

Notable Squares and Circuses

Berkeley Square, Cambridge Circus, Grosvenor Square, Hyde Park Corner, Leicester Square

Manchester Square, Marble Arch, Oxford Circus, Piccadilly Circus, Russell Square, Soho Square, St Giles Circus, Trafalgar Square.


Notable Streets with shops

Baker Street, Bond Street, Carnaby Street, Charing Cross Road,

Great Portland Street, Harley Street, Haymarket, High Holborn, King's Road, Kingsway, Oxford Street, Park Lane, Piccadilly, Regent Street, Shaftesbury Avenue, The Strand, Tottenham Court Road

London Underground Stations:

Baker Street, Bond Street, Charing Cross, Covent Garden, Embankment,   Great Portland Street, Green Park, Holborn, Hyde Park Corner, Leicester Square, Marble Arch,   Oxford Circus, Piccadilly Circus, Regent's Park, Temple (Convenient for barristers,    Tottenham Court Road, Warren Street   and Westminster.

Web marketing

Online advertising is a kind of promo that uses the Internet and Internet to provide marketing messages to attract clients.

Online marketing is a kind of promo that utilizes the Internet and World Wide Web to provide advertising messages to draw in consumers.

Marketing might in some cases be interpreted as the art of selling products, however selling is just a small portion of marketing. The American Marketing Association specifies marketing as "the task, set of organizations, and processes for producing, connecting, offering, and exchanging offerings that have worth for consumers, clients, partners, and society at big.".

Advertising can be looked at as an organizational function and a set of procedures for creating, interacting and delivering value to clients, and handling customer relationships in techniques that benefit the organization and its shareholders. Advertising is the science of choosing target markets with market analysis and market segmentation, in addition to comprehending customer purchasing habits and offering premium customer value.

There are five competing ideas under which companies could possibly choose to operate their business; the production concept, the product idea, the selling idea, the advertising idea, and the holistic marketing idea. The 4 parts of all natural marketing are relationship advertising, internal advertising, incorporated advertising, and socially responsive marketing. The set of engagements required for efficient advertising management consists of, capturing marketing ideas, contacting customers, developing sturdy brands, shaping the market offerings, offering and interacting value, establishing resilient development, and developing marketing approaches and plans.

Online advertising started in 1994 when HotWire sold the first banner advertisements to several online marketers. Profits in the United States grew to an approximated $ 7.1 billion in 2001 or about 3.1 percent of general marketing investing. The dot-com bust destroyed or wore away many of the early online marketing market gamers and decreased the demand for on-line marketing and associated services.

A great deal of business emerged that facilitated the trading of marketing space on websites. The bulk of internet site, with the exception of transaction ones such as eBay, produce the preponderance of their profits from the sale of advertising stock-- the eyeballs that see space appointed for promos-- to online marketers. In the first half of 2007 alone, advertisers in the United States spent even more than $ 10 billion advertising on sites.

The appraisals that the capital markets are putting on industries connected to online marketing are consistent with this projection. Throughout 2007 a number of company in the on-line advertising market were gotten at multiples of 10-15 times annual income.