Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the West London area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

Online marketing
Online marketing is a form of advertising that uses the Net and World Wide Web to deliver advertising messages to attract customers.

Online marketing is a kind of promo that makes use of the Internet and World Wide Web to provide advertising messages to bring in customers.

Advertising could in some cases be interpreted as the art of selling items, but selling is simply a small portion of marketing. The American Marketing Association points out advertising as "the job, set of organizations, and processes for producing, communicating, providing, and exchanging offerings that have worth for customers, customers, partners, and culture at big.".

Advertising can be looked at as an organizational feature and a set of procedures for developing, delivering and connecting resale value to clients, and handling customer relationships in techniques that benefit the company and its investors. Marketing is the science of picking target markets with market analysis and market segmentation, in addition to understanding customer purchasing behavior and offering premium customer value.

There are 5 contending concepts under which organizations might opt to run their business; the manufacturing concept, the product concept, the selling concept, the advertising concept, and the holistic advertising concept. The 4 parts of all natural marketing are relationship marketing, internal marketing, incorporated advertising, and socially responsive advertising. The set of engagements necessary for effective marketing management includes, catching marketing ideas, contacting customers, developing sturdy brand names, forming the marketplace givings, communicating and offering resale value, establishing long-lasting development, and establishing advertising techniques and strategies.

Online marketing began in 1994 when HotWire sold the first banner advertisements to a number of online marketers. Profits in the United States expanded to an estimated $ 7.1 billion in 2001 or about 3.1 percent of overall marketing investing. The dot-com bust damaged or degraded numerous of the early online marketing industry gamers and decreased the need for on-line advertising and related services.

A great deal of bizs arised that assisted in the trading of marketing space on websites. The bulk of website, with the exception of transaction ones such as eBay, produce the preponderance of their profits from the sale of advertising stock-- the eyeballs that see space assigned for promotions-- to online marketers. In the first half of 2007 alone, marketers in the United States spent more than $ 10 billion marketing on sites.

The portion of advertising that is done online will raise substantially gradually as more devices such as mobile telephones and televisions are connected to the Internet and people invest much more time on these gadgets. The appraisals that the capital markets are applying sectors connected to online advertising are consistent with this projection. When it was valued at $ 29 billion to $ 215 billion in December 2007, Google has had a seven-fold increase in its market price from August 2004. Throughout 2007 a lot of company in the on-line marketing market were bought at multiples of 10-15 times yearly income.