Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Westfield Stratford area. We are Internet marketing consultants here to assist you. We provide evidence based SEO. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.


Online marketing
Online advertising is a kind of promo that makes use of the Net and Web to deliver advertising messages to draw in customers.

Online advertising is a kind of promotion that utilizes the Internet and World Wide Web to provide advertising messages to draw in consumers.

Marketing may in some cases be interpreted as the art of selling items, however selling is simply a small portion of advertising. The American Marketing Association specifies marketing as "the task, set of establishments, and processes for producing, connecting, providing, and exchanging givings that have resale value for consumers, consumers, partners, and culture at significant.".

Advertising can be looked at as a business function and a set of procedures for developing, delivering and interacting worth to clients, and handling customer relationships in techniques that benefit the organization and its shareholders. Advertising is the science of choosing target markets with market analysis and market segmentation, along with understanding consumer purchasing behavior and providing premium customer resale value.

There are 5 competing ideas under which organizations might choose to run their company; the manufacturing concept, the product concept, the selling idea, the marketing idea, and the holistic advertising concept. The 4 parts of all natural advertising are relationship marketing, internal marketing, incorporated advertising, and socially responsive marketing. The set of engagements required for effective advertising management includes, capturing advertising ideas, getting in touch with customers, constructing sturdy brands, shaping the market offerings, offering and interacting value, developing lasting growth, and developing advertising methods and strategies.

Online marketing started in 1994 when HotWire sold the first banner ads to several marketers. Revenues in the United States expanded to an estimated $ 7.1 billion in 2001 or about 3.1 percent of total marketing spending. The dot-com bust ruined or weakened numerous of the early online advertising industry gamers and lowered the demand for on-line marketing and associated services.

The sector restored energy by 2004 as the business model for "Web 2.0" came together. A lot of business emerged that assisted in the trading of advertising room on internet sites. Bodies that ran website chosen the conventional "free-tv" design: produce traffic by giving away the material and offer that traffic to advertisers. Most of internet site, with the exception of transaction ones such as eBay, produce the preponderance of their revenues from the sale of advertising stock-- the eyeballs that see room designated for promotions-- to marketers. In the first half of 2007 alone, advertisers in the United States spent more than $ 10 billion advertising on sites. That was about 14 percent of all marketing investing.

The section of advertising that is done online will raise considerably gradually as even more gadgets such as mobile telephones and televisions are connected to the Internet and individuals spend even more time on these gadgets. The appraisals that the capital markets are putting on sectors connected to online advertising are consistent with this forecast. When it was valued at $ 29 billion to $ 215 billion in December 2007, Google has had a seven-fold increase in its market value from August 2004. Throughout 2007 a number of company in the on-line advertising market were bought at multiples of 10-15 times yearly earnings.