Evidence Based SEO

Your website needs to be promoted if it is to attract more potential clients from around the Woodford area. We are Internet marketing consultants here to assist you. Call 0208 508 4760 now.


Everyone involved in SEO thinks he has the best answers. This website looks at the evidence, if any, behind their claims.


Search Engines

Evidence to support best SEO practice can be found on information provided by the search engines.

  • Google Webmaster Tools.
  • Videos and Blogs by Software Engineers who are Google spokesmen.
    • http://www.youtube.com/user/MattCutts
    • http://www.youtube.com/user/GoogleWebmasterHelp
    • http://www.mattcutts.com/blog/
    • Ebooks - We have put together a summary of Google Videos on SEO.

Information - with repeatable evidence.


  • Google provides a boost in positioning to the HomePage of a website when it is competing for keywords - see article
  • Keywords need to be in the Page Title tag - just look at the top line (Page Title) on Google results page for any keyword.

Internet Marketing
Online advertising is a type of promotion that utilizes the Web and World Wide Web to deliver advertising messages to draw in clients.

Online marketing is a kind of promo that utilizes the Internet and World Wide Web to provide advertising messages to bring in consumers.

Marketing might sometimes be interpreted as the art of selling items, however selling is just a small portion of advertising. The American Marketing Association points out advertising as "the task, set of organizations, and processes for producing, interacting, providing, and exchanging givings that have resale value for customers, clients, partners, and society at big.".

Marketing can be looked at as an organizational feature and a set of procedures for producing, delivering and connecting resale value to clients, and handling customer relationships in approaches that benefit the company and its investors. Advertising is the science of selecting target markets with market analysis and market segmentation, as well as comprehending consumer buying behavior and providing premium customer resale value.

There are five contending concepts under which companies can opt to run their business; the production concept, the product idea, the selling concept, the advertising idea, and the holistic advertising idea. The 4 parts of all natural advertising are relationship marketing, internal marketing, incorporated advertising, and socially responsive marketing. The set of engagements essential for efficient marketing management includes, catching marketing ideas, contacting customers, constructing strong brands, shaping the marketplace providings, providing and interacting value, establishing lasting growth, and developing marketing methods and strategies.

When HotWire sold the first banner advertisements to numerous marketers, Online advertising began in 1994. Profits in the United States grew to an approximated $ 7.1 billion in 2001 or about 3.1 percent of total marketing spending. The dot-com bust damaged or wore away many of the early online advertising industry gamers and lowered the need for on-line advertising and associated services.

A great deal of bizs arised that facilitated the trading of marketing room on internet sites. The majority of website, with the exception of transaction ones such as eBay, produce the preponderance of their revenues from the sale of advertising stock-- the eyeballs that see space designated for promos-- to marketers. In the first half of 2007 alone, marketers in the United States spent even more than $ 10 billion marketing on websites.

The appraisals that the capital markets are putting on industries linked to online marketing are constant with this projection. Throughout 2007 a number of company in the on-line marketing market were purchased at multiples of 10-15 times annual earnings.